Inside Hoopers’s Rebranding: More than a New Image
Hoopers has always been more than a basketball brand — we’re a vibrant community uniting players, fans, and game lovers. Our recent rebranding unveils a visual and digital identity that reflects our growth and ongoing commitment to basketball culture, tech, and innovation.
Why We Decided to Rebrand
Brand and Community Evolution
From day one, Hoopers has evolved with the basketball community. Our look had to catch up with our mission — representing who we are today and where we’re heading tomorrow.
Clarifying Our Value Proposition
With new products like Buzzer, Alley Hooper, and Courtside, it became essential to clearly communicate:
- We develop tech to elevate the basketball experience;
- We celebrate the culture and lifestyle around the game;
- We connect local courts to a global ecosystem.
What Changed in Practice?
A Redesigned, Intuitive Website
The new Hoopers website was built to:
- Deliver smooth, modern navigation;
- Highlight our digital ecosystem and community initiatives;
- Improve mobile performance;
- Create new opportunities for engagement and SEO-driven content.
A Modern and Purpose-Driven Visual Identity
Hoopers’ new logo is not just an aesthetic change — it’s a powerful reflection of our brand’s essence. It consists of a symbol and logotype, with carefully defined proportions to ensure consistency and visual impact.
The horizontal version is the main format, but vertical and symbol-only versions allow flexibility across different platforms — from digital to physical products.
We use HW Pano Bold for high-impact headlines, and Montserrat to bring balance and professionalism to body text. Our color palette — black, white, and orange — speaks directly to basketball’s roots: bold, urban, and iconic.
Every design decision expresses our core: boldness, defiance, passion, and authenticity. This logo is Hoopers’ visual voice — a signal that we’re here to disrupt and elevate the game.
What This New Phase Represents
Global Growth, Local Connection
With a growing presence in Portugal, Brazil, and Spain, our new identity positions Hoopers as a global brand rooted in local streetball culture. We’re doubling down on court revitalization and events that bring people together.
A Call for Community Involvement
This rebrand isn’t a final destination — it’s a new beginning. We want our community to stay at the center of everything we do. New products, challenges, and opportunities are coming your way — and they only work with you in the game.
Explore the new website and join the movement
Because basketball is more than a game. It’s a culture.
👉 Visit the new Hoopers site
