Fan Engagement in Major Sports Events: Hoopers Technology in Action
Buzzer Platform Powers the Fan Engagement Experience and Puts Data at the Service of Brands
During the month of June, São Paulo will host one of the largest sports events on the continent. In this context, Hoopers is implementing its Buzzer platform, taking fan engagement to the next level and placing data at the core of marketing strategy.
Hoopers, a Portuguese startup operating in Brazil for about two years, developed the official app for the event, based on its proprietary fan engagement solution. This technology transforms every fan interaction into actionable data for brands and organizers, enabling real-time strategic adjustments and more informed post-event decisions.
Fan Engagement with Real Impact
The Buzzer platform activates live dynamics, customizes interactions for different audience segments, and continuously measures the effectiveness of each action. For participants, this means gamified experiences and real-time voting. For brands and sponsors, it provides marketing intelligence with measurable ROI.
The app makes the process seamless and efficient: users engage, and the technology converts those actions into meaningful data that feeds live dashboards. This allows organizers to track audience behavior and adjust strategies with agility and precision.
The Rise of Data and Personalization
According to a recent IBM study, Gen Z audiences value personalized experiences and real-time updates in sports content consumption. Over 60% of respondents agree that data analytics has a positive impact on sports, influencing behavior and consumer decisions.
This is exactly where Hoopers positions itself: by placing the fan at the center of the experience and ensuring that every interaction creates both strategic and emotional value.
Portuguese Technology, Global Impact
According to André Costa, founder and CEO of Hoopers, “the future of sports is not just interactive – it is intelligent and data-driven.” The company’s mission is clear: to gamify participation in events—whether games, entire seasons, or one-off activations—allowing fans to actively participate and influence what happens.
Fan Engagement as a Driver of Transformation in Sports Events
Hoopers continues to move forward in its mission to transform events into living ecosystems of data and fan-centered experiences. This project marks an important milestone for the company’s operations in Brazil and reinforces its position as a global reference in sports and entertainment technology.
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