Meet Alley. Your AI-Powered fan intelligence edge.
The AI platform that turns fan data into your most valuable asset. Predict fan behavior, prove campaign ROI, and discover insights with 80+ KPIs and 20+ emotional analysis dimensions.
What is fan intelligence? And why is it so important for you!
Fan Intelligence combines behavioural, emotional, and contextual data so you can effectively understand, engage, and monetise your fan community. Our fan intelligence goes beyond vanity metrics to discover the predictive patterns that define sustainable growth of your brand, club, or league through AI-powered sports analytics.
Solve Your Biggest Challenges
We created Alley to give strategic answers to those who need them most.
Understand the emotional drivers of your fans, measure campaign ROI, and identify high-value audience segments.
Identify valuable sponsorship opportunities with real-time data and prove the impact of your partnerships.
Understand the fan journey, optimize the gameday experience, and create new revenue streams.
Understand the emotional drivers of your fans, measure campaign ROI, and identify high-value audience segments.
From raw passion to strategic insight
We demystify our fans analytics technology so you can trust the process.
Collect
Our platform captures millions of fan signals.
Profile
We build detailed fan profiles with 80+ KPIs.
Analyze
Our AI detects patterns, affinities, and sentiment (20+ emotions).
Activate
We transform insights into actionable strategies.
Alley vs. Competitors: The Power in numbers
Dashboard KPIs
Cross-Platform Analysis
Unique FeatureAdvanced Emotional Analysis
22 EmotionsPredictive Analytics
Interactive Drill-Down
Unique Feature22 Emotions
Unique Feature22 Emotions← Scroll horizontally to see all data →
