Meet Alley Hooper. Your fan intelligence edge.
The only solution that explains the "why" behind results and predicts the future, with over 80 KPIs and predictive emotional analysis for sports organizations.
What is fan intelligence? And why is it so important for you!
Fan Intelligence combines behavioural, emotional, and contextual data so you can effectively understand, engage, and monetise your fan community. Our fan intelligence goes beyond vanity metrics to discover the predictive patterns that define sustainable growth of your brand, club, or league through AI-powered sports analytics.
Your Challenges, Solved.
We created Alley Hooper to give strategic answers to those who need them most.
Measure campaign sentiment with the granularity of over 20 emotions. Discover high-value audience niches your competition can't see and optimize your budget based on predictive data, not guesswork.
Access real-time audience engagement data and emotional sentiment analysis to identify high-value partnership opportunities and track ROI with precision.
Understand fan behavior patterns, optimize match experiences, and create targeted campaigns that drive both engagement and revenue growth.
Measure campaign sentiment with the granularity of over 20 emotions. Discover high-value audience niches your competition can't see and optimize your budget based on predictive data, not guesswork.
From raw passion to strategic insight
We demystify our fans analytics technology so you can trust the process.
Multi-source Data Capture
Our platform ingests millions of data points: social media interactions, event check-in and gamification data (via Buzzer), and community behavior data.
The Hoopers AI Engine
This is where the magic happens. Our proprietary algorithm, trained with the language and culture of sports, analyses, cross-references, and enriches data. It identifies patterns, classifies emotions, and generates predictive models.
Visualization & Insight Discovery
The result is delivered in an interactive and intuitive dashboard. With instant drill-down functionality, each click filters the entire platform, allowing you to explore and discover high-value insights in seconds.
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Alley Hooper vs. Competitors: The Power in numbers
Dashboard KPIs
Cross-Platform Analysis
Unique FeatureAdvanced Emotional Analysis
22 EmotionsPredictive Analytics
Interactive Drill-Down
Unique Feature22 Emotions
Unique Feature22 Emotions← Scroll horizontally to see all data →
