Basketball arena background
Hero overlay

Fan Intelligence to lead in the sports industry

Stop guessing. Turn fan passion into proven ROI and growth through fan intelligence that understands your audience.

Use Fan Intelligence to Generate Revenue
Fan intelligence performance background

AI-Powered

Meet Alley. Your competitive edge.

Our AI audience intelligence platform that translates authentic fan behavior into strategic insights. We help you drive revenue, prove sponsorship ROI, and build lasting loyalty.

Why We Outperform:

80+ KPIs

vs. 20 standard metrics from competitors

Cross-platform insights

Unique capability

20+ emotions detected

vs. basic sentiment analysis

Predictive modeling

for future fan behavior and engagement

Alley Logo

The result? Proven ROI, sponsorships with proven return and fan experiences that drive lifetime value.

Real-time Engagement

Buzzer: Turn every event into a Data Goldmine

Where fan engagement meets data intelligence.

Our fan engagement platform transforms spectators into active participants. Capture the behavioral insights that power smarter analytics and unforgettable fan experiences.

How Fan Engagement Works:

Interactive quizzes, voting, and challenges

Real-time data collection on fan preferences

Seamless integration with Alley for deeper insights

Privacy-first data collection you can trust

Buzzer product interface
Buzzer Logo

Every fan engagement interaction on Buzzer feeds Alley, our AI, making your data intelligence smarter and more accurate.

Basketball court background

Our Story

We are born from sports culture communities

We're not just a tech company; we're part of the culture. Born from thousands of hours living basketball communities — on courts, at events — our roots give us an authentic understanding of fans that no algorithm alone can match.

Our Work for the Sports Community Includes:

50+

court refurbishments across continents

3,7M

of community profiles globally real fans, real data, real insights

Real-world events

Real Culture Insights from pickup games to pro tournaments

Hoopers logo

This connection to authentic fan culture is our secret weapon. We understand the soul of sports communities. Because we built them.

Basketball arena crowd background

Ready to have a teammate instead of a vendor?

The next era of sports marketing belongs to those who understand their fans on a deeper level. Transform data into strategy with proven fan intelligence.

Start leading with intelligence, not guesswork