AI-Powered
Meet Alley. Your competitive edge.
Our AI audience intelligence platform that translates authentic fan behavior into strategic insights. We help you drive revenue, prove sponsorship ROI, and build lasting loyalty.
Why We Outperform:
80+ KPIs
vs. 20 standard metrics from competitors
Cross-platform insights
Unique capability
20+ emotions detected
vs. basic sentiment analysis
Predictive modeling
for future fan behavior and engagement
The result? Proven ROI, sponsorships with proven return and fan experiences that drive lifetime value.
Real-time Engagement
Buzzer: Turn every event into a Data Goldmine
Where fan engagement meets data intelligence.
Our fan engagement platform transforms spectators into active participants. Capture the behavioral insights that power smarter analytics and unforgettable fan experiences.
How Fan Engagement Works:
Interactive quizzes, voting, and challenges
Real-time data collection on fan preferences
Seamless integration with Alley for deeper insights
Privacy-first data collection you can trust
Every fan engagement interaction on Buzzer feeds Alley, our AI, making your data intelligence smarter and more accurate.
Our Story
We are born from sports culture communities
We're not just a tech company; we're part of the culture. Born from thousands of hours living basketball communities — on courts, at events — our roots give us an authentic understanding of fans that no algorithm alone can match.
Our Work for the Sports Community Includes:
50+
court refurbishments across continents
3,7M
of community profiles globally real fans, real data, real insights
Real-world events
Real Culture Insights from pickup games to pro tournaments
This connection to authentic fan culture is our secret weapon. We understand the soul of sports communities. Because we built them.
Ready to have a teammate instead of a vendor?
The next era of sports marketing belongs to those who understand their fans on a deeper level. Transform data into strategy with proven fan intelligence.