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Turn every fan interaction into an insight you can act on.

From social intelligence to live event engagement: capture all the audience signals that drive revenue, prove ROI, and build loyalty — all powered by AI.

See how it works
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AI predictive social intelligence

Meet Alley. Every social signal, decoded.

Fans leave clues in every post, comment, and reaction. Alley reads them - turning scattered behavior into clear predictions you can act on before the moment passes.

WHAT YOU CAN DO

Optimize content & partnerships

Measure sponsorship ROI

Advanced audience & market insights

Emotional community tracking

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The result? From reacting to what happened, to knowing what's next.

Real-time Engagement

Every event interaction can become intelligence.

Real-time engagement that feeds real-time intelligence.

Turn passive viewers into active participants. Every quiz, vote and challenge captures the behavioral signals that make your fan intelligence smarter.

How Fan Engagement Works:

Interactive quizzes, voting, and challenges

Real-time data collection on fan preferences

Seamless integration with Alley for deeper insights

Privacy-first data collection you can trust

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Every Buzzer interaction feeds Alley. The more fans engage, the smarter your insights become.

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Our Story

Built by fans. For those who serve fans.

We're not just a tech company; we're part of the culture. Born from thousands of hours living basketball communities — on courts, at events — our roots give us an authentic understanding of fans that no algorithm alone can match.

Our Work for the Sports Community Includes:

50+

court refurbishments across continents

3,7M

of community profiles globally real fans, real data, real insights

Real-world events

Real Culture Insights from pickup games to pro tournaments

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Algorithms see data. We see communities. That's our edge — and yours.

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Vanity metrics are over. Truth metrics are here.

Get actionable insights, real-time KPIs, and a live database of your audience - decoded and ready to act on.

Let's talk