


AI predictive social intelligence
Meet Alley. Every social signal, decoded.
Fans leave clues in every post, comment, and reaction. Alley reads them - turning scattered behavior into clear predictions you can act on before the moment passes.
WHAT YOU CAN DO
Optimize content & partnerships
Measure sponsorship ROI
Advanced audience & market insights
Emotional community tracking
The result? From reacting to what happened, to knowing what's next.
Real-time Engagement
Every event interaction can become intelligence.
Real-time engagement that feeds real-time intelligence.
Turn passive viewers into active participants. Every quiz, vote and challenge captures the behavioral signals that make your fan intelligence smarter.
How Fan Engagement Works:
Interactive quizzes, voting, and challenges
Real-time data collection on fan preferences
Seamless integration with Alley for deeper insights
Privacy-first data collection you can trust

Every Buzzer interaction feeds Alley. The more fans engage, the smarter your insights become.

Our Story
Built by fans. For those who serve fans.
We're not just a tech company; we're part of the culture. Born from thousands of hours living basketball communities — on courts, at events — our roots give us an authentic understanding of fans that no algorithm alone can match.
Our Work for the Sports Community Includes:
50+
court refurbishments across continents
3,7M
of community profiles globally real fans, real data, real insights
Real-world events
Real Culture Insights from pickup games to pro tournaments
Algorithms see data. We see communities. That's our edge — and yours.

Vanity metrics are over. Truth metrics are here.
Get actionable insights, real-time KPIs, and a live database of your audience - decoded and ready to act on.