Ricardo Presa joins Hoopers to lead global expansion and strengthen new positioning

Throughout Ricardo Presa's career, he has always believed that the greatest challenge for those working in sports is not to reach millions of fans, but to understand each one of them in a unique and authentic way.

It was with this vision that he built his career at companies such as MyCujoo, ELEVEN, and DAZN, experiencing firsthand the reality of clubs and leagues in different parts of the world. Now he arrives at Hoopers with the realization that, even though technology has expanded the reach of sports, truly understanding what motivates each fan and who they are remains the key to generating lasting value.

In line with this purpose, Ricardo takes on the role of Chief Commercial Officer (CCO) and marks a new chapter for the company, which is advancing its global expansion strategy, consolidating a position that sets it apart in the fan intelligence market.

Being different is more than listening, it's understanding

While many fan intelligence platforms only analyze what fans say about sports, Hoopers goes further. Our focus is on understanding what sports mean to each fan and who each of them is, knowing the feelings, motivations, and emotional connections that make sports an essential part of people's lives.

This difference is reflected in the insights generated by technology, which helps leagues, clubs, and brands connect meaningfully with their communities, transforming data into authentic relationships and sustainable business strategies. But above all, it allows these companies to better serve those who really matter: the fans.

The next step

Ricardo Presa's global experience will strengthen this purpose. With him, Hoopers takes a decisive step in its mission to become a global benchmark in fan intelligence and to help the sport better understand who is on the other side of the stands, not as numbers, but as people.

Media coverage

Ricardo's arrival at Hoopers was also highlighted in major Brazilian news portals. Check out the full articles published in Estadão | Coluna Alto Escalão, Meio & Mensagem, Marketing Esportivo and Live Marketing.