About Hoopers | Hoopers

Basketball is more than a game - it’s a movement.

At Hoopers, we’re building a global community where the culture lives on and off the court. From court renovations to tech-driven platforms, we’re changing how people play, connect, and grow through basketball.

What does Hoopers do?

Bring courts back to life

Through court refurbishments in local neighborhoods, we transform underused spaces into vibrant basketball hubs that ignite community pride and spark new stories on the court.

Build technology for the culture

Our digital products connect every part of the basketball experience: from courts, to events and online communities, technology will power the new era of sports.

Create events that connect the culture

From the Hoopers League to immersive branded activations, our events combine competition, street culture, music and community—online and on the court.

Create content and build real community

We tell the stories born on the blacktop, amplify local voices, and showcase the true culture of the game. Let you be inspired, and stay connected — from the streets to the feeds.

Revitalised courts

+ 0

Prizes

Innovation / Technology / Startups

“Sou do Esporte” Awards

Community members

+ 0 k

This court belongs to everyone

Hoopers is for everyone—from the player grinding for the next level, to the casual fan watching highlights, the friend capturing every bucket, and the kid who just fell in love with the game.

We believe basketball should be accessible, visible, and unforgettable—whether you’re on the court, in the stands, or living the culture every day. We champion diversity, celebrate authenticity, and build platforms that turn passion into connection and community.

Join our community and make a difference!

Hoopers Newsletter

Stay in the loop. New courts, drops, events — straight to your inbox.
Sign up and be part of the game-changing movement.