Hoopers strengthens its leadership team with the hiring of Ricardo Presa as Chief Commercial Officer (CCO), a position created specifically to accelerate the platform's international expansion.
Ricardo Presa's Profile
Ricardo Presa brings extensive experience in the digital sports sector:
Country Director at MyCujoo
Head of Commercial & Strategy at Eleven Sports/DAZN
Commercial Director at Brndts and Tisa Group
"The biggest challenge in sports isn't reaching millions of fans, but being able to understand them at an individual and authentic level," explains the new CCO.
Expansion Plans
Hoopers, which already has over one million users, plans to expand to new markets and sports:
Target markets: Europe, United States, Middle East, Brazil and Mexico
New sports: Ongoing negotiations with entities in soccer, American football, tennis, rugby and ice hockey
Current Growth
This year, the company reached 50 renovated basketball courts, including projects with NBA star Giannis Antetokounmpo. In Portugal, they inaugurated six new spaces, with three more planned by year-end.
André Costa, CEO, explains: "Commercial activity will now be a shared responsibility between myself and Ricardo."
Global Ambition
For Ricardo Presa, "Hoopers is the company with the clearest vision and most powerful technology" in the sector. Its origins in the basketball community "give it a legitimacy that no one else has."
With this strategic hire, Hoopers positions itself to bring its Fan Intelligence solution to more sports and global markets.
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